Contribute to the execution of integrated communication campaigns by developing, coordinating, and optimizing MarCom initiatives in line with the defined strategy.
Key Responsibilities
1. Campaign Preparation
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Translate briefings into concrete campaign approaches
- Provide tactical recommendations (channels, formats, timing)
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Contribute to the MarCom plan (without final ownership)
2. Campaign Execution & Coordination
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Coordinate campaigns end-to-end within own scope
- Lead internal experts (content, media, digital)
- Align with Brand (consistency) and Digital (implementation)
- Monitor planning, deliverables, and quality
3. Content & Activation
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Develop and implement content in line with campaigns
- Support activations (events, launches, campaigns)
- Ensure correct application of brand guidelines
4. Performance Monitoring
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Track KPIs (reach, engagement, leads, conversion)
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Analyze results and propose optimizations
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Contribute to reporting (without ownership of group-level dashboards)
5. Stakeholder Support
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Advise internal clients (BUs, project managers)
- Act as campaign contact point within own scope
- Report to MarCom Lead / Manager
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Execute and coordinate campaigns independently
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Make tactical decisions within agreed framework
