At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.
As Online Community Coordinator Belgium, you will be responsible for keeping Vitamin Well, NOCCO, and Barebells active, relevant, and engaged across social media platforms.
You will manage publishing, conversations, community engagement, and day-to-day communication across channels. From responding to direct messages and engaging with communities to identifying trends and supporting content planning, you help ensure our brands remain active, relevant, and connected to consumers.
This role sits at the centre of our social presence. You will have a constant pulse on what is happening across our channels, what audiences respond to, and where opportunities exist to strengthen engagement and community growth.
You will work as part of the Belgium Social Marketing team and report directly to the Head of Social Marketing Benelux. The role is based at our Belgium hub in Mechelen.
In this role you will
Publishing, communication and engagement
Publish content across platforms such as Instagram, TikTok, Snapchat, and Stories
Manage comments, conversations, and direct messages across our channels
Engage with relevant content, creators, and communities beyond our own channels
Help ensure our brands maintain an active and consistent presence across platforms
Community and audience engagement
Engage with consumers and communities through daily interaction across social platforms
Support personalised send-outs and community initiatives
Build and maintain creator, ambassador, and send-out lists
Identify opportunities to strengthen engagement and community growth
Trends, insights and reporting
Identify trends, conversations, and cultural moments relevant to our brands
Contribute ideas and audience insights to content planning and creative development
Monitor channel performance and audience behaviour
Produce weekly reports and performance updates
Use insights and learnings to improve engagement and content performance
Social marketing
Work closely with Content and Brand Experience to maximise the impact of activations, partnerships, and content
Help identify opportunities for reactive content and trend-driven activity
Bring audience feedback, trends, and community insights into the wider social marketing team
A role at the centre of how Vitamin Well, NOCCO, and Barebells interact with consumers in the Belgian market
The opportunity to influence engagement, community growth, and brand relevance across multiple platforms
Close collaboration with local and global teams
A fast-moving environment where trends, culture, and consumer behaviour matter
The opportunity to develop broad experience across social media, content, and community management
You are naturally curious about what people engage with, talk about, and share online.
You enjoy social media beyond simply consuming content. You pay attention to trends, communities, conversations, and platform behaviour, and you understand what creates engagement.
You are structured enough to keep things organised while remaining flexible enough to react when opportunities appear.
You enjoy being close to the conversation and understanding what makes people engage with brands.
Experience with social media, community management, publishing, content creation, or similar areas is advantageous
A strong understanding of platforms such as Instagram, TikTok, Snapchat, and emerging social channels
An interest in trends, online culture, and consumer behaviour
Strong written communication skills
A structured and detail-oriented way of working
The ability to balance planned activity with reactive opportunities
Fluency in English and Dutch
We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.
Our growing family is made up of over 750 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.
