We are Eleven, now part of the DAZN family — the global home of sport.
For fans in Belgium, that means one thing: more football, more live action, and more ways to watch the sports you love — anytime, anywhere.
With exclusive rights to top football leagues and international competitions, DAZN is now the official destination for world-class sport in these markets. We’re here to bring fans closer to the game — through seamless streaming, compelling content, and unforgettable matchday experiences.
As Marketing Lead for Belgium, your mission will be simple: grow the community of passionate fans choosing DAZN as their home of sport.
You will lead DAZN’s marketing strategy, driving brand awareness, engagement, and subscription growth. This role combines strategic vision with operational excellence, ensuring campaigns resonate locally while aligning with DAZN’s global objectives. Acting as the brand guardian, you will oversee creative development, social media, content marketing, partnerships, and event activations. Your leadership will be critical in building fan-first experiences and positioning DAZN as the leading destination for sports streaming.
Please note: parts of the recruitment process will be conducted in English, as some of our Talent Acquisition and Hiring teams are UK-based. Kindly submit your CV in English.
-
Develop and execute marketing strategies for Belgium to achieve growth and engagement targets.
- Lead brand positioning and creative campaigns across acquisition, CRM, digital, social, broadcast, and experiential channels.
- Ensure brand consistency across both markets, acting as the main liaison between local and global creative teams.
- Activate campaigns on social media and PR, leveraging influencers and owned channels to maximize reach.
- Oversee event activations at major sports events (e.g., NFL, NHL) and B2B summits.
- Plan and optimize content marketing strategies to drive engagement across platforms.
- Collaborate with partner marketing teams to align and optimize joint programs.
- Manage marketing budgets and performance tracking, ensuring ROI-driven decisions.
- Lead and mentor a high-performing team, fostering creativity, accountability, and operational excellence.
-
Expertise in marketing strategy, budget management, creative campaign development, social media, and partner marketing.
- Strong communication, collaboration, and problem-solving abilities.
- Proven experience managing teams, budgets, and cross-functional projects across multiple markets.
- 8–10 years in sports or entertainment marketing, with deep understanding of subscription models.
- Track record in consumer marketing within a subscription-based business.
- Data-driven approach to translating metrics into actionable strategies.
- Degree in Marketing, Business, or related field (or equivalent experience).
- Fluent in English, French and Dutch.
- Deep knowledge of football and local fan culture.
- Passion for sports and DAZN’s mission.
-
Meal tickets - 7€ a day with a personal contribution of 1.09€
- Net expense allowance
- Group insurance (3% of gross salary)
- Hospitalization insurance (DKV)
- Home work allowance when you come by private car ( max 25 Euro based upon distance in km between home -work). When coming by public transport, 100% of train costs are covered, 80% of bus / metro.
- Holiday pay and 13th month according to PC
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
Agility and creativity fuel growth and innovation, to Make It Happen.
Prioritising what matters drives progress and positive outcomes, Focusing On Impact.
Collective ambition builds optimism and success, in order to Win As One.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
