Mission Overview:
This is a consultancy mission at a client site, where you will represent Keystone Solutions as a Copywriter Expert within the Marketing & Communications department. As a Keystone Solutions consultant, you will be hired to work on client projects, bringing your expertise to dynamic environments and contributing to the client’s transformation journey.
Responsibilities:
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You will play a key role in transforming the client’s MarCom department, placing content at the heart of its strategy.
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You will translate briefings into high-value content aligned with content pillars and business objectives for the assigned segment.
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You will produce and optimize content for all channels (articles, emails, social media, videos, scripts, UX copy, etc.), ensuring consistency with tone of voice, guidelines, and segment expectations.
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You will create or optimize content for SEO/GEO to ensure visibility in search engine results, AI Overviews, and LLM responses, applying best practices and using tools such as Surfer SEO to enhance content authority.
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You will leverage artificial intelligence tools to accelerate research, writing, and multichannel adaptation, while ensuring quality and compliance.
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You will collaborate with audiovisual experts to adapt your stories into videos, carousels, or short formats.
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You will work closely with a Dutch-speaking Storyteller, translating and adapting texts into French.
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You will propose concrete optimizations based on content performance (traffic, engagement, CTR, SOV, conversions).
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You will ensure regulatory compliance of your content (B2, non-misleading commercial communications, anti-greenwashing).
Required Languages:
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French: Excellent command – native level, expert writing.
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Dutch: Very good command – able to adapt and translate texts, understand briefings, and interact in meetings.
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English: Good command – able to translate and adapt texts from English to French, and use English sources.
Education:
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Bachelor’s or Master’s degree in communication, journalism, marketing, languages, literature, or equivalent experience.
Experience and Technical Skills:
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Minimum 6 years of experience as a Storyteller.
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Excellent editorial skills and clarity.
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Ability to write engaging and accessible texts for all formats/channels (social media posts, emails, articles, speeches, scripts, web pages, white papers, e-books, case studies, etc.).
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Proficiency in using AI tools for research, writing, optimization, and translation.
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Background in journalism, experience in writing thought leadership and/or technical content for a broad audience.
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Experience in SEO optimization.
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Preferred: Understanding of marketing funnels and customer journeys, ability to interpret performance indicators (engagement, reach, CTR, SOV), experience in GEO optimization, B2B writing, knowledge of the entrepreneur segment, and experience in the banking or financial sector.
Soft Skills:
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Creativity, curiosity, analytical skills.
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Critical thinking, ability to challenge briefings and make recommendations.
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Attention to detail and rigor, with a pragmatic approach.
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Adaptability and Agile mindset.
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Interest in and affinity for AI tools.
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Team spirit, active listening, transparency, and autonomy.
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Strong commitment to the One Brand, One Voice, One Bank approach.
Why Join Keystone Solutions?
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As a consultant, you will experience a variety of projects and challenges across different client environments, fueling your professional growth.
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Keystone Solutions offers turbo-charged learning opportunities, supporting your development and broadening your expertise.
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We are committed to your career ambition, providing a framework for continuous advancement.
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Being a “K-Stone” means embodying our core values and bringing them to every client engagement.
Application Process:
All responsibilities and requirements will be carried out under Keystone Solutions’ consultancy model. Please include examples of your writing (e.g., a social media post, an article, an email) with your application.
If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today .
