Performance & growth marketeer (B2B & B2C)
Ready to build growth engines in the morning and launch campaigns in the afternoon?
Hi!
At Daymaker, we're on a mission to become the leading hub between travel creators and travel marketeers. As we continue to grow across Europe, we're looking for a strategic performance marketer who can help us attract the right audiences, generate qualified business leads, and turn marketing into a scalable growth engine.
This is not your typical campaign management role.
You'll combine strategy, performance marketing, content distribution, marketing automation, and community building. One day you'll be designing a B2B lead generation funnel, the next you'll be launching campaigns to grow the Daymaker community and bring users back to the platform.
If you enjoy combining creativity with data, and strategy with execution, we'd love to meet you.
What you'll do
Growth marketing & lead generation (B2B)
In extension of our B2C travel inspiration platform we are currently developing a B2B SaaS-tool for travel marketeers at tour operators, airlines, hotel chains, rental agencies, etc. Your main focus will be building our B2B growth engine to attract leads and optimizing the conversion rate. You will:
- Turn valuable content into lead-generating assets
- Build and optimize lead generation funnels
- Develop email marketing and marketing automation flows
- Repurpose webinars, podcasts, whitepapers and other content into campaigns that convert
- Measure, analyze and continuously improve performance
Marketing & communication (B2B)
You'll help strengthen our brand and customer engagement:
- Create and coordinate organic social media content for our new B2B brand(s)
- Build personalized and automated email journeys
- Ensure consistent messaging across channels
Growth performance marketing (B2C)
Together with our Content & Community Coordinator, you'll:
- Launch and optimize paid campaigns
- Attract new users to the Daymaker platform
- Increase engagement & stickiness among existing users
- Support community growth through data-driven marketing
Strategic projects & initiatives
Beyond day-to-day execution, you'll play an active role in shaping our growth strategy:
- Design, implement and optimize our B2B lead generation strategy
- Help define and execute our B2C marketing strategy
- Support B2B webinars, podcasts and networking events
- Contribute to community-building initiatives and growth experiments
Who you are
- You combine strategic thinking with hands-on execution
- You understand how content, performance marketing and automation reinforce each other
- You enjoy building systems, funnels and scalable processes
- You are data-driven without losing sight of creativity
- You take ownership and like turning ideas into measurable results
- You are comfortable working across both B2B and B2C audiences
- You have at least 3 years experience working with CRM’s, marketing automation and performance marketing platform
Why Daymaker?
Because you'll have real ownership.
You'll help shape how we grow, how we communicate, and how we attract both customers and users. You'll work in a fast-growing travel tech company where ideas move quickly, experimentation is encouraged, and impact matters more than hierarchy.
If you're excited about building growth engines that help scale our brands to European expansion, we'd love to hear from you!
What we have to offer
- Working in a small team in which everyone's input is extremely valuable.
- Working in a fast-paced startup environment with lots of opportunities to grow and deepen your skills as a professional.
- A cozy office near Hasselt, Limburg just 5 minutes away from the highway and free of the typical Belgian traffic jams.
- A flexible work environment in which you’ll be able to work from home 2 to 3 days a week.
- 25 holidays per year
- The option to schedule 2 weeks to work remotely from anywhere in the world, if your work allows.
- Work materials that allow you to work smoothly: a MacBook, iPhone (or Android) and a mobile subscription with 40Gb Internet.
- A competitive salary package which includes holiday allowance and a year-end bonus.
- A remuneration package including meal vouchers, home working allowance and commuting allowance.
- We do everything we can to make our values come to life, day after day: Travel is about people, both in the world and at Daymaker:
- We try to inspire and employ the best and brightest people in a healthy work environment.
- We persevere when things get tough: We are deeply passionate about the things we do and always try to be innovative.
- Authenticity is the cornerstone of what we do. In our products just as much as in our people. We try to create a vibe where you can always be yourself at every moment of the day.
- Want to know more?
Are you hyped? Then we are hyped to meet you!
Send us your CV and motivational letter to [email protected] and we’ll be in touch, real soon.
Benefits:
- Company computer
- Company events
- Company phone
- Internet reimbursement
- Work from home
Application Question(s):
- Are you living near Hasselt and willing to work at least 2-3 days from the office?
Experience:
- performance & growth marketing: 2 years (Preferred)
Work Location: In person
