As VIE Junior Brand Manager you will support the Sr. Brand Manager & Head New Business in the development and implementation of the marketing plan of the Better-For-You (Eat Natural, FULFIL) and Ice Cream categories (Nutella, Kinder, Ferrero Rocher, Raffaello).
You will contribute to the development of the annual marketing plan (strategy, action plans, resources, and budget) and propose initiatives to strengthen it. You will collaborate closely with cross-functional teams to develop the brand plan and support the operational management of brand assets. You will lead and manage specific projects (e.g., media campaigns, sampling), ensure excellent execution, and analyze results while respecting timelines and budgets.
Additionally, you will conduct performance analyses of key activations in terms of sales and return on investment, while monitoring and ensuring adherence to the A&P budget. You will support the development of media strategies, prepare briefs, and challenge recommendations in collaboration with your manager.
You will support the analysis of consumer and distributor data (e.g., Nielsen and retailer data) and interpret data to deliver actionable recommendations and monitor competitors’ performance.
Furthermore, you will contribute to the preparation of brand performance reports and activity reporting, manage brand assets (product sheets, visuals, artworks, etc.), and support the monitoring of product quality.
