Did you know that Testachats Testaankoop's online portal counts more than a million visits per month? In order to take advantage of this huge opportunity and to optimize the presentation of our products and services, our service Marketing is looking for a Digital Marketeer.
Together with your colleagues and the management:
- You’ll define and drive the digital acquisition and growth strategy across owned media (portal/social media/app/..) and paid media for different purposes: direct acquisition, lead generation, upselling, loyalty / relationship management.
- You’ll implement and adapt the strategy, roadmap and features definition according to the needs.
- You’ll translate this strategy into concrete digital initiatives focused on acquisition, conversion optimisation and growth.
- You’ll play a key role in identifying growth opportunities and turning data insights into measurable improvements in acquisition, conversion and retention.
- Optimising the marketing presentation and conversion of the portal.
- Proposing and developing innovative initiatives to improve user journeys and conversion.
- Monitoring digital performance, analysing results and translating insights into optimisation opportunities.
- Define and execute experimentation and A/B testing initiatives.
- Manage digital acquisition and optimisation budgets, ensuring ROI-driven investments.
- Collaborate with internal stakeholders (Editorial, BT, Marketing) and manage external agencies and partners.
You will work in a team of 6 colleagues and will be reporting to the Marketing Team Lead. You will be in close collaboration with Editorial and BT.
