Liefmans, Vedett, JARR, Duvel, Chouffe,… At Duvel Moortgat, we don’t just brew exceptional drinks — we build brands with character. From the unmistakable boldness of Duvel to the mischievous magic of Chouffe, our brands have become Belgian icons with global reach. Now, we’re looking for a Brand Manager to help brew the next chapter: sharper, bolder and more culturally relevant than ever.
This is a role for a true brand builder: someone who thinks strategically, inspires creatively and has the drive to turn ambition into visible momentum across markets.
Your role in the story
You’ll sit at the heart of our global marketing team, reporting to the Senior Global Brand Manager Duvel & Chouffe. We are looking for:
- A brand guardian for an iconic beer brand with deep heritage and exciting global headroom
- A growth-minded marketer who translates consumer, category and cultural insight into clear brand-building actions
- A connector who works closely with global and local teams to help ideas land with impact
What you’ll be brewing
Shape the brand world, unlock growth and help a legendary beer brand stay true to its roots while winning with today’s consumers, occasions and channels.
Global Brand Strategy & Equity
- Support the development of the global brand strategy for Chouffe
- Guard brand equity, positioning, identity and storytelling
- Balance global distinctiveness with local market relevance
Communication & Campaign Leadership
- Develop and coordinate global campaigns, toolkits and brand assets that travel across markets
- Turn insights into strong creative platforms and activation ideas
- Support markets on campaign deployment, scaling and optimization — from launch thinking to in-market impact
- Work closely with our agency partners across creative, media, digital and activation
Innovation & Portfolio Growth
- Lead consumer-led innovation and portfolio projects that strengthen brand relevance and business growth
- Identify growth opportunities across formats, rituals, occasions, channels and markets
- Make sure every innovation earns its place: commercially, strategically and creatively
Market Partnership & Execution Excellence
- Be a constructive sparring partner for local teams, helping global strategy land with impact in-market
- Support markets in execution, acceleration and performance improvement — without losing the entrepreneurial spark
- Spot, sharpen and share best practices so strong ideas travel further
Insights & Performance
- Use consumer, category, cultural and performance insights to make sharper choices
- Track brand health, campaign impact and market performance — then turn learnings into action
- Bring together analytical rigor, creative instinct and strong commercial judgement
- Lead and coordinate brand projects across marketing, sales, supply, finance and R&D
- Align stakeholders in an international environment
- Bring clarity, focus and positive energy when priorities are moving fast
Your ingredients
Experience & background
- A Master’s degree in Marketing, Business, Economics or a related field
- Around 5 years of brand management experience, ideally in FMCG, beer, beverages or lifestyle brands
- Experience in:
- Building brand equity and distinctive brand worlds
- Developing campaigns from strategy to execution, with support from internal and external partners
- Working with international markets or cross-functional teams
- Experience in sales or category management is a plus.
Skills that matter
- Strategic and analytical thinking with the pragmatism to make things happen
- The ability to turn insight into clear growth choices, strong creative briefs and decisive action
- The basics of portfolio strategy, innovation and brand architecture
- Strong project management and stakeholder collaboration skills, with the confidence to influence across teams
- Comfort with ambiguity, complexity and different market needs — without losing focus
Mindset & personality
- Entrepreneurial, proactive and energized by results
- Creative, culturally curious and sensitive to what makes a brand truly distinctive
- Collaborative by nature — you bring people together across teams, countries and functions
- Resilient and adaptable — you stay constructive when the pace picks up
- Curious, open-minded and always learning
- Happy to spend one day every two weeks at the Chouffe brewery, staying close to the place, people and craft behind the brand.
Languages
- Fluent in English; Dutch and/or French.
Why join us?
- Join a family-owned company with global ambition, rooted in passion, quality and craftsmanship
- Work on two of the world’s most iconic and distinctive Belgian beer brands
- Be part of a global team that combines strategic ambition with local entrepreneurial spirit
- Shape brands with deep heritage — and plenty of room to reinvent, grow and surprise
- Thrive in a culture where ownership, passion and a good sense of humor go hand in hand
Sounds like your next challenge? Hit apply and help us bring the Chouffe story to life around the world.
