Job Description
You capture the marketing and communication needs of the stakeholders and translate the annual MarCom plan into a squad backlog (in close collaboration with cluster lead and marcom strategist).
You prioritize backlog items based on customer needs, strategic and commercial objectives of the bank/segments, and other relevant factors. You can make the necessary considerations in the event of conflicting interests, limited resources or tight deadlines.
You make sure that the objectives are completely clear/stable before the Squad starts a MarCom initiative.
You monitor the backlog and progress, speed and performance of the team.
You regularly make a business review/lookback regarding the achievements of the squad to learn from them and identify opportunities for improvement
Required Experience/knowledge
At least 6 number years of relevant experience
Technical Experience
Mandatory
Excel
Powerpoint
MS teams
sharepoint
Preferable
Business Experience
Mandatory
Knowledge of the BNPP group
Knowledge of the department’s business environment
Segment and business line knowledge
Expertise in agile methodologies
Experience with change management
Preferable
Knowledge of branding strategy
Experience working with senior management as stakeholder profile
Experience in marketing/communication so that you can quickly familiarize yourself with the daily reality of the squads
