Experiences in B2B sales with wholesalers? Experiences in operational marketing? Experiences in People Management? Strong interest or background in the agricultural sector? Bilingual in French & Dutch? This position is for you !!
Client Details
Our client is a Belgian family-owned company with over 100 years of experience in the distribution of premium technical equipment for the agricultural sector, the green/landscaping sector, and material handling. It employees +100person, generates +150M€ of annual turnover and aims to strengthen its market position by focusing on leading-edge technology, strong partnerships with dealers, and efficient services in sales, marketing, after‑sales, and financing.
Description
As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following responsibilities:
- Lead the commercial strategy: annual sales plan, margins, product mix
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Animate and guide the sales & marketing team (define priorities, coordinate & coach the team on the field) - you will be responsible of 3 areas sales manager, 3 product managers & 2 persons in the back office
- Manage pricing strategy and negotiate with key accounts & dealer networks
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Develop business via demo machines, rental, and used equipment
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Be responsible of the company brand by owning all marketing & communication activities & ensuring their consistency: marketing materials, digital channels, campaigns, ...
- Handle the implementation of a new CRM system
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Strengthen communication with the dealer network: newsletters, events, information sessions
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Oversee events & trade fairs: stand concept, logistics, demos, post‑event analysis
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Act as main link between manufacturer & internal teams; track KPIs, market trends, bonuses
Profile
As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following profile:
- +5 years experiences as B2B sales leader with strong commercial development skills & ability to negotiate with wholesalers
- Experiences with long selling cycle & technical products (agriculture, machinery, industry)
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Previous experience in people management or team coaching
- Background or strong affinity with the agriculture sector is a plus
- Solid experience in operational marketing
- Comfortable in managing projects (CRM, reporting, process optimization)
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Strategical mindset coupled with the willingness to remain operational & available for the teams
- Personal traits: entrepreneurial mindset, structured, responsible, clear communicator, low ego.
- Languages: Fluent in French, Dutch & English
Job Offer
As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU,, you will have:
- A key, high‑impact role shaping the company's commercial & marketing evolution.
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Autonomy, trust, and a clear strategic framework.
- A competitive package incl. bonus, company car (or mobility budget), net allowance, extended insurance, cafeteria plan, meal vouchers. [
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A chance to build something long‑lasting within a growing, value‑driven family business.
