As a Brand & Campaign Specialist at Mega, you will play a key role in strengthening our brand and bringing impactful marketing campaigns to life across our Energy and Telecom activities.
Ready for the challenge? Because we are !
Reporting directly to the Marketing & Communications Director, you will work closely with cross-functional teams to ensure a consistent brand experience across all customer touchpoints and support the successful launch of new products and commercial initiatives.
We are looking for a marketing professional who combines creativity with analytical thinking, is passionate about branding and communication, and enjoys turning ideas into campaigns that deliver measurable results.
Your Responsibilities as a Brand & Campaign Specialist
Brand Strategy & Development
Contribute to Mega's brand strategy and help position Mega as a leading challenger brand in the Energy and Telecom markets.
Strengthen Mega's brand awareness, consideration and trust.
Create and oversee the production of 360° ATL and BTL communication materials across various channels and formats (digital, print, audio, video).
Campaign Management
Develop and coordinate 360° ATL brand & commercial campaigns across digital and offline channels (TV, radio, (D)OOH, print, etc.).
Support product launches and commercial initiatives with impactful communication.
Support the organisation of sponsorships, partnerships, events and brand activations.
Develop an annual branding action plan aligned with business objectives.
Ensure campaigns align with brand objectives, timelines and budgets.
Brand Performance & Market Insights
Monitor brand and campaign performance through KPIs and reporting.
Analyse results and recommend improvements to maximise impact and ROI.
Track customer behaviour, market trends and competitor activity. Translate market and customer insights into actionable recommendations.
Project Management & Collaboration
Collaborate with internal stakeholders across Performance, CRM, Content, Product and Sales teams.
Coordinate agencies, freelancers and suppliers to deliver ATL & brand campaigns efficiently.
Working at Mega is:
Contribute to a sustainable future where energy (and telecom) is viable and still affordable for everyone !
Work in a young and dynamic work environment with a hybrid model allowing for flexibility.
Come as you are. Mega is a safe place for everyone <3
Evolve in line with our key values :
Trust : We act with transparency, take responsibility, and foster exchanges based on trust, respect, and integrity.
Agility : We adapt quickly, find pragmatic solutions, and seize opportunities with creativity.
Positivity : We collaborate together with a positive attitude, shared motivation, and a common vision.
Customer First : We prioritize our customers, using our expertise to deliver value and build strong partnerships.
Performance : We aim for excellence by facing challenges with a performance and efficiency-oriented mindset. Our approach is focused on results and solutions.
Full-time job in the center of Liege or Leuven, with competitive salary package in line with diploma / experience.
