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Sales Manager Belgium

Franke -
Ninove

Nu solliciteren

Vacaturegegevens

Extralegale voordelen

Ecocheques
Elektronische maaltijdcheques

Kwalificaties

Frans
Management
Master
Teammanagement
Accountbeheer
Managementervaring
Communicatieve vaardigheden
Nederlands
Onderhandelen

Volledige vacaturetekst

Date: Aug 7, 2026

Location: Ninove, BE

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Company: franke

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

The Franke Home Solutions division is the world’s leading provider of smart systems for domestic kitchens. Drawing on a long history of reliability and expertise, we help our partners enhance their businesses and provide outstanding kitchen and cooking experiences to our consumers by offering complete solutions for food preparation and cooking.

About the job

The Sales Manager is responsible for defining and executing Franke’s commercial strategy in Belgium across the home appliances and sanitary segments.
He/she drives sales performance, revenue growth, and profitability while strengthening the brand’s premium positioning across all distribution channels.

Your tasks

Key Responsibilities (Scope)

Full responsibility for the commercial P&L in Belgium
Strengthening Franke’s premium brand positioning
Customer portfolio development and retention
Leadership of the commercial organization

Commercial Strategy Definition

Develop the national commercial strategy in line with Group guidelines
Identify growth opportunities (markets, segments, channels)
Define commercial action plans by channel (DIY, kitchen specialists, wholesalers, specifiers, e-commerce)

Revenue Growth

Achieve revenue, margin, and market share targets
Develop and manage key accounts and major retail networks
Negotiate strategic commercial agreements
Monitor sales performance and adjust actions accordingly

Team Leadership and Management

Lead, motivate, and develop sales teams (field sales, KAMs, and potentially customer service)
Set individual and collective targets
Foster a high-performance and excellence-driven culture
Support team development and capability building

Channel Management

Structure and optimize distribution networks:

o Kitchen specialists
o Sanitary distributors
o DIY retail chains
o Specifiers (architects, developers)

Develop strategic partnerships

Performance Management

Monitor KPIs: revenue, margin, sell-in/sell-out, market share
Analyze market trends and competitive landscape
Provide regular reporting to Group management

Cross-functional Collaboration

Work closely with marketing, supply chain, and customer service teams
Adapt product offerings to the Belgian market
Contribute to new product launches

Requirements

Education

Master’s degree (Business School, Engineering, or equivalent)

Experience

Minimum 10–15 years of commercial experience
Proven experience in:

o Home appliances, sanitary products, or kitchen equipment
o B2B and B2B2C distribution environments

Strong people management experience
Experience in an international environment is a plus

Key Skills

Leadership and team management
Strong negotiation skills
Strategic mindset with a results-driven approach
In-depth knowledge of Belgian distribution networks
Strong business and financial acumen
Key account management expertise

Languages

Fluent in French and Dutch
English fluent (international environment)

Personal Attributes

Entrepreneurial mindset
Strong customer orientation
Influencing and persuasion skills
Agility and adaptability
Excellent communication skills
Resilience and results-driven mindset

What we offer you
Meal vouchers
Possibility of homeworking
Eco vouchers
Comprehensive DKV insurance: hospitalization, dental care and outpatient care
Leave: 20 legal vacation days + 12 ADV days
Group insurance (Vivium)

For more information see: www.franke.com

Important information for all executive search companies, headhunters and HR consultants

The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid.

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