Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.
Lotus Cars Europe is responsible for the Marketing, Sales and After Sales of the Lotus Cars products in the European region. To bring the company to the level we want it to be, we are looking for a Digital Communication Manager - West to join us in our Office in Brussels, Belgium.
Summary:
The Digital Communication Manager – West is responsible for driving short‑term and mid‑term digital actions that support business performance and strengthen the dealer network. The role focuses on increasing brand awareness, lead generation, and conversion across digital channels, while ensuring content is relevant, localized, and aligned with the specific needs of each market.
The position combines performance-driven digital activation with hands‑on content creation and adaptation, translating global brand assets into effective local communication. Acting as a key interface between central teams, local markets, and external partners, the role plays a critical part in supporting current business priorities and bridging the period leading up to upcoming product launches.
Key Responsibilities:
Community Management & Content Creation
Manage & define the brand’s social media strategy, including content creation, planning, publishing, and community engagement (monitoring and responding to comments and messages).
This role covers dedicated local social media channels for Lotus Cars France, Lotus Cars Belux, and Lotus Cars Netherlands.
Paid Media Management
Oversee, analyze, and optimize digital communication and paid media performance, in close coordination with internal stakeholders and external partners.
Sales Conversion & Lead Management
Optimize lead generation and conversion across digital channels, working closely with sales managers and the dealer network to support commercial performance.
Website Management
Coordinate website updates, ensuring content accuracy, consistency, quality control, and proofreading in line with brand guidelines.
CRM Support
Support CRM communications, including audience segmentation, campaign execution, and coordination with relevant internal teams.
Cross‑Functional Collaboration & Operations
- Collaborate with key internal stakeholders (Cluster Head, Marketing, PR, Sales, Product) to ensure aligned execution.
- Coordinate with external agencies to deliver marketing and event assets on time and to standard.
- Organize internal events (dealer meetings, team events, corporate gatherings).
- Handle administrative coordination, presentations, budgets, quotes, and invoices.
Reporting & Performance Analysis
Produce regular digital performance reports, analyze results, and provide actionable insights to support decision making.
Requirements:
Bachelor’s or Master’s degree in Marketing, Public Relations, Communications, or Automotive Business, or related field.
Strong coordination skills, structured and process-driven approach, numbers-driven mindset.
At least 3-5 years of experience in retail marketing, community management, or marketing, preferably in automotive or luxury retail environment.
Proven experience working with dealer networks or retail organizations.
Strong project management skills and the ability to manage multiple projects simultaneously.
Excellent communication and interpersonal skills, with experience working cross-functionally and managing external partners.
Excellent writing and communications skills, ideally experience in editorial work.
Data-driven mindset, with experience in reporting, KPI tracking, and campaign performance analysis.
Experience with online marketing.
Expertise in Microsoft Excel, Powerpoint, Adobe Cloud.
What we offer:
We provide access to a company car scheme or mobility to make your commute smoother than a freshly waxed sports car.
Enjoy your 25 holiday days, giving you ample opportunity to unwind, explore, or binge-watch your favourite shows.
We work hybrid, meaning you will be in the office when necessary and you can work from home when you're needed there.
We believe in taking care of ourselves, both inside and out. Our Employee Assistance Program (EAP) and our 250,- wellness allowance, you can invest in activities that make you feel good.
Work with an international crew and experience a delightful blend of cultures, languages, and perspectives.
Additional Information:
This role will be working from our Brussels office within our flexible working policy - to come in the office 1-2 days per week.
Frequent travel will be required. Applicants must therefore possess the ability to travel freely without restrictions.
Candidates must be eligible to work in Belgium without VISA sponsorship.
The starting salary range this role is 60,000 - 75,000 EUR per annum, + benefits - salary range is dependent on experience.
Our Company:
Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.
We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
