The Product Manager for Customer Experience Belgium at Entain is tasked with overseeing the Portal, Casino, Dice and selected Poker and Sports offerings in Belgium, focusing on the development and strategic execution of product strategies that align with market trends, customer preferences and regulation in the Belgium market. This role involves market research to stay ahead of industry dynamics and user demand, defining the product vision, and setting clear, achievable objectives. The manager collaborates closely with marketing, commercial and compliance teams to devise and implement effective go-to-market strategies, ensuring the products resonate with target audiences and comply with local regulations.
- Develop and execute a product strategy for Customer Experience in Belgium.
- Analyze user data and market trends to identify opportunities for new features and innovations in the Belgium Product Portfolio.
- Work closely with the UX/UI design team to ensure flows are user-friendly and meet the high standards of customer experience.
- Manage relationships with software providers and internal stakeholders to ensure timely delivery of new features.
- Conduct market research specific to the Gaming products, Onboarding flows, KYC, My Account, Payments and Responsible Gaming to understand regional trends, customer preferences and regulatory changes.
- Collaborate with the marketing and commercial teams to create effective go-to-market strategies.
- Manage the entire product lifecycle from concept through development, launch, and iteration, focusing on maximizing user engagement and profitability.
- Serve as the primary liaison between technical teams, business units and compliance, ensuring that product developments align with customer needs, business objectives and regulation in Belgium.
- Specialist skills and experience
- Knowledge of the Gaming Industry: Understanding of market dynamics and customer preferences in the Belgian digital gaming market
- Strategic Planning and Execution: Ability to develop and implement effective product strategies that align with the overall business objectives.
- Experience with Agile methodologies and frameworks
- Analytical and Decision-Making Skills: Competence in analyzing market data, user feedback, and financial reports to make informed decisions.
- Leadership and Communication: Strong leadership skills to guide cross-functional teams and communicate effectively with stakeholders at all levels
- Innovative Thinking: Capability to drive innovation within the product space, continuously improving and adapting product offerings.
- Pilot innovative projects and manage the roll-out of successful prototypes to broader markets.
- Foster a culture of innovation within the product team, encouraging new ideas and approaches to product development and customer engagement.
- Language Skills: Proficiency in English and preferably native in one of Belgium’s official languages (Dutch, French or German) is desired.
- Customer-Centric Approach: Always prioritizing the user experience and customer satisfaction in product development.
- Adaptability: Ability to respond swiftly to market changes and regulatory requirements.
- Collaborative Spirit: Willingness to work closely with other teams and departments around the world to achieve shared goals.
- Result-Oriented: Focus on achieving commercial and strategic objectives through meticulous planning and execution.
Diversity and equal opportunities:
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.
We are a multicultural business that values, celebrates, and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work.
Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.
