TechWolf is scaling fast and our marketing team needs a builder to architect the next wave of growth and help sellers sell. As our Growth Marketing Lead you’ll design the strategy for account-based marketing, search-led demand, and build and run growth programmes that span EMEA and the US. You’ll report to the VP Marketing, work hand-in-glove with RevOps, brand, content & field marketing and our in-house AI squad, and keep a lean mix of agencies pointed at the right outcomes.
What you’ll do:
-
Set the growth blueprint and put it into action craft and execute the 12-month strategy for ABM tiers, digital/search acquisition and conversion optimisation, mapping each programme to revenue goals. You own the budget and are accountable for the results.
- Design and own account-based programmes build 1:few and 1:many motions (plays, content, experiences, nurture journeys) that engage target buying committees and accelerate deal cycles.
-
Run a growth experiment pipeline own an always-on backlog of growth programs, pipeline experiments, paid-ad tests or other growth ideas; document hypotheses, results and next steps.
-
Oversee digital & search marketing drive organic (SEO and GEO) and paid search, paid social and retargeting; prioritise initiatives by incremental pipeline impact.
-
Build automation & analytics foundations partner up with RevOps to refine lead-scoring, dashboarding and reporting in HubSpot without drowning in admin work.
-
Coordinate agency & vendor partners brief, align and evaluate performance agencies against clearly defined KPIs and budgets.
-
Embed AI everywhere pilot Claude, ChatGPT Enterprise and predictive models for personalised outreach, copy/asset generation and audience targeting; maintain prompt libraries and best-practice playbooks for the team.
-
Partner with other TechWolf teams mainly sales, CS & P&E - to make sure that the content we drive into our growth programs is world-class and you have a short feedback loop on what’s working and what isn’t.
Who you are:
-
4+ years in B2B growth or demand marketing, with 3+ years directly owning digital budgets of €1 M +.
-
Hungry to join a concise team of marketing superstars and aim for the moon when it comes to building the future of TechWolf
-
Proven success generating pipeline for enterprise SaaS deals (€100 k + ACV) across EMEA or US or comparable SaaS experience
-
AI-savvy: you’re experienced using Claude, ChatGPT Enterprise, Gemini or similar LLMs, plus basic familiarity with predictive models.
-
Hands-on with modern marketing stacks: HubSpot, Google Ads, LinkedIn Campaign Manager, Google Analytics 4, etc..
-
Demonstrated ability to build strategy and execute programs or experiments that improve funnel efficiency and pipeline velocity.
-
Comfortable orchestrating multiple specialist agencies and vendors in parallel.
-
Fluent in funnel analytics and revenue metrics; able to translate data into board-ready insights and partner up with RevOps and sales leaders on the topic.
-
Excellent written and verbal English communication skills.
-
You’re based in Belgium and excited to work together with the TechWolf team at our Ghent office at least three days per week.
-
Bonus: overall experience with AI-first ways of working
What’s in it for you?
Fair & competitive salaries – we benchmark our salaries yearly and pay above the market median in every role and location.
Equity - everyone is an owner at TechWolf and can share in our success!
Hybrid working and flexible hours - make your work schedule work for you
Mobility your way - choose between a company car or a mobility budget
Health insurance & retirement savings
️ Work from abroad 3 weeks each year
Learning and development opportunities
- ️ Walking culture - who doesn’t love brainstorming or connecting with colleagues while taking a walk around the office?
Fun teambuildings, social & sports activities
Sounds like your cup of tea? There’s more!
TechWolf is on a mission to make work better and fairer for millions by powering the shift from jobs to skills. Our AI-driven platform provides the skill data enterprises need to transform talent management. Join an all-star team building a category-defining product in a purpose-driven, high-growth company with a unicorn dream. Ready to help us build a rocket ship?
Follow us to keep up with our latest updates on:
LinkedIn | Instagram
