Within the Louvain School of Management (LSM) and the Louvain Research Institute in Management and Organizations (LouRIM), Social Sciences and Humanities Sector, this position will include the following teaching, research and community service duties:
Developing, in future managers, high-level skills in digital marketing at the intersection of marketing, digital transformation management, and the development of digital business models, through a deep understanding of digital systems and artificial intelligence, as well as data management, digital ethics, and sustainability. Such development is crucial to supporting business growth, addressing societal challenges, and aligning with LSM’s educational strategy.
As this is a position based in Louvain-la-Neuve, you will be involved in Bachelor’s and Master’s programmes. You may also be required to undertake teaching duties during off-peak hours (HD). Overall, your presence will help to expand the capacity for supervising dissertations and diversify teaching approaches, whilst ensuring a stronger interdisciplinary presence.
Contributing to the strengthening of an already well-established marketing team with recognized expertise, particularly in consumer behavior and services marketing. In this context, you will develop a research program in digital marketing and digital transformation management, addressing the ongoing transformations of digital environments.
Research areas include, but are not limited to: consumer behavior, customer experience, algorithmic personalization, gamification, digital health, as well as interactions between consumers, organizations, and technologies (platforms, social media, artificial intelligence, including large language models).
Your work will focus on the rigorous analysis of transformations in behaviors, experiences, and value creation processes in digital contexts. While approaching digital marketing solely from a technical perspective is not expected, the research program should nevertheless adopt quantitative and data-driven approaches, relying on data analysis and advanced methods. It should also incorporate a critical perspective on the ethical, sustainability, and societal implications of digital marketing. Attention to the impact of social media, digital platforms, and artificial intelligence on professional practices will be valued.
In this perspective, you will be expected to develop interdisciplinary collaborations (e.g., psychology, economics, data science, environmental studies) as well as applied research projects with external partners (notably firms and public institutions), while embedding your research within international networks, all capable of attracting competitive funding and enhancing the international visibility of UCLouvain in these areas.
Once tenured, you will carry out various service activities and responsibilities within the institution, such as being a member of a programme committee or examination committee or having management responsibilities within the faculty or research institute.
You will also contribute to serving society, particularly in the economic, social, cultural or development cooperation fields. Finally, you will ensure, through research and teaching activities, the university’s international visibility.
