As an Expert Communications, you contribute to the development and delivery of corporate communication initiatives at group level. You translate corporate and strategic messages into clear, engaging and impactful content for different audiences, supporting the organisation’s visibility, reputation and positioning.
Working closely with the Head of Reputation & Content, you play a key role in shaping narratives, developing content and delivering communication initiatives across channels such as press, social media and corporate platforms.
Your role
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Identify and translate corporate topics into clear, relevant and impactful narratives for different audiences
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Anticipate communication opportunities and assess potential impact, risks and positioning
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Create and deliver high-quality content across channels (press, social media, website, corporate publications)
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Adapt messaging and formats to maximise engagement (text, visuals, video, multimedia)
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Proactively identify content opportunities and propose innovative formats, themes and approaches aligned with market trends
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Contribute to the development of thought leadership initiatives, promoting senior leadership and group expertise
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Build and maintain a strong internal network of content sources across departments and entities
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Collaborate with internal stakeholders to ensure alignment and consistency of messaging
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Evaluate incoming communication requests, challenge inputs and define appropriate communication approaches
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Provide advice to the business on communication quality and effectiveness
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Work closely with Digital teams to manage and optimise corporate channels such as the website and social platforms
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Monitor performance of communication activities and provide data-driven recommendations for improvement
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Ensure clear reporting on progress, priorities and outcomes of communication initiatives
