You lead the development and roll-out of our branded propositions, OtherKinds & Koppie. Two “new” brands, which require strategic asset development to be subsequently rolled out across the right communication platforms.
For OtherKinds that implies social media, sampling, UGC, packaging, newsletters, & Point of Sale material. For Koppie that implies investor newsletters, sampling & LinkedIn advertisements. You are the go-to person, with a dedicated budget and room to work and expore with creative talent.
The ideal profile either
a) has creative agency experience and is seeking to now apply these skills to an own brand with full control or
b) has outgrown the purely creative executional work, and is looking to broaden perspectives to include strategy, sales, and the full set of creative executions.
What’s on the menu?
- Build the full brand toolkit & world from the fundaments of today: tone of voice, brand iconography, photography, visual style, …
- Help define and constantly refine the brand strategy based on targeted tests
- Create all necessary content to deliver the brand world, from product photography to website, to creative mechanisms for business cards
- Build and leverage a core group of (freelance) creatives that help deliver this content
- Manage our social media accounts for content & messaging: Instagram, TikTok, LinkedIn
- Develop POS materials for sales to leverage across bars/restaurants/stores/…
- Build & maintain a tribe of interested collaborators & customers among baristas, chefs & store owners
The essential ingredients!
You have or can showcase:
- An agency background with creative campaigns, or hands-on experience managing a nimble start-up brand
- You are hands-on yourself, you know how to work Canva, Illustrator, … and can work your way with a (phone) camera to create a quick reel.
- You are tuned in to the latest trends in consumer media & entertainment
- You have a natural interest in the everyday arts, beauty, & aesthetic
- You have an existing network of creatives that you can call upon or know where to source it
- Fluent & professional in English, other languages (Dutch, German, French) are a plus
- A constructive, open attitude, with strong curiosity and a desire to learn & improve
- [Nice to have] Strong interest & knowledge of the coffee, bar & restaurant world
- [Nice to have] Interest to leverage AI in the support of the creative & marketing process
What you can expect from us?
- Contract type: Full-time or 4/5, open to Freelancer contract
- Competitive compensation
- 2 new baby brands to be built from the ground up, with creative freedom & a willingness to do things differently.
- Open, high pace and challenging environment where your energy is contributing to something meaningful.
- Minimal travel required of 20% - 2-3 days/month (trade fairs, customer visits, …)
We care about your competencies. Your personality & capabilities will define your chance of being selected for this role. Regardless of gender, religion, ethnicity, coffee preference, sexual orientation, OS preference, … We actively seek diversity in the work environment because we believe it leads to better results.
Let’s talk process
Please send an email including your CV & Motivation letter to [email protected]
We don’t need flattery in the motivation letter, focus on explaining why you would absolutely rock our world, and why this job links with your passion and expertise. Please attach any relevant documentation to prove key claims on your resume
Pay: €30.000,00 - €50.000,00 per year
Benefits:
- Cell phone reimbursement
- Company computer
- Company events
- Company phone
- Hospitalization insurance
- Internet reimbursement
- Stock options
- Travel reimbursement
- Work from home
Work Location: Hybrid remote in 9000 Ghent
