I-care, a Belgian company with a worldwide presence and a pioneering role in the industrial maintenance 4.0 sector, is looking for a Junior Copywriter to strengthen its teams as part of its ongoing growth.
Our strengths are the dynamism and ongoing training of our teams, and the performance with which we deliver long-term solutions in predictive and prescriptive maintenance to satisfy our most demanding customers. We attach great importance to sustainability , whether in terms of the environmental impact of our activities, or our relations with our partners and all our employees. Finally, respect for people, characterized by team spirit, cohesion and fun, offers a friendly, family atmosphere that is much appreciated by our colleagues.
These three values are central to all day-to-day decision-making within our company.
Reporting to the SEO & Content Manager, we're looking for a Junior Copywriter to help create high-quality content that supports I-care's marketing, communication, and business objectives.
You'll contribute to a wide variety of content, including blog articles, webpages, whitepapers, presentations, product documentation, sales materials, and internal communications. For content that supports our organic search strategy, you'll apply SEO and GEO best practices to maximize search visibility.
Content Creation
- Write clear, engaging, and high-quality content across a wide range of formats, including blog articles, webpages, whitepapers, presentations, product documentation, customer success stories, sales materials, newsletters, and internal communications.
- Adapt the depth, structure, and messaging of technical and industrial content to the target audience and communication objective.
- Leverage AI tools to support research, ideation, and content production while ensuring accuracy, quality, and editorial consistency.
- Collaborate with subject matter experts and internal stakeholders to gather information and create accurate, high-quality content that supports marketing campaigns, sales enablement, product launches, internal communication, and organic search objectives.
- Review and edit content produced by colleagues or external partners to ensure consistency, accuracy, and alignment with I-care's standards.
- Ensure content aligns with I-care's brand voice and quality standards, while supporting consistency across marketing content and the continuous improvement of content processes.
SEO and Content Optimization
- Create and optimize content following SEO and GEO best practices.
- Perform keyword research and search intent analysis to support the organic search strategy.
- Optimize existing content to improve search visibility, user engagement, and conversions.
- Apply SEO best practices for metadata, headings, internal linking, content structure, and semantic optimization.
- Support the execution of the editorial roadmap alongside the SEO & Content Manager.
- Bachelor's or Master's degree in Marketing, Communications, Journalism, Languages, or a related field, or equivalent relevant experience.
- Fluent in French with excellent writing skills in English and strong attention to detail.
- Eager to learn, develop new skills, and continuously improve as a content professional.
- A genuine interest in content marketing, SEO, and digital communication.
- Curious and eager to learn about complex technical and industrial topics.
- Strong organizational skills and the ability to work effectively across multiple projects simultaneously.
- Comfortable working with technical experts and cross-functional teams.
- Familiarity with SEO fundamentals (keyword research, search intent, on-page SEO).
- Comfortable using AI tools to support research and content creation.
- Experience with Semrush, WordPress, Google Search Console, or similar marketing tools is a plus.
- Coaching and mentorship from an experienced SEO & Content Manager.
- Hands-on experience creating high-quality content for an international industrial technology leader.
- The opportunity to develop expertise in technical writing, SEO, GEO, AI-assisted content creation, and B2B marketing.
- Close collaboration with engineers, product managers, reliability specialists, sales teams, and marketing professionals.
- A dynamic, international, and innovative work environment where you'll quickly take ownership of meaningful projects.
- A full-time permanent contract with a compensation package, including a company car, fuel card, and additional benefits.
