Are you digi savvy and hands-on?!
The business of exhibitions and events eagerly picks up on digital applications.
Xpo Group's growth focus is on a smart balance between live events and digital platforms or communities. Digital tools must strengthen the F2F meetings, as well as the experience that makes fairs and events so unique.
To strengthen our growth, we are looking for a passionate experienced Online Marketer with focus on social media marketing, online advertising, email marketing and marketing automation. You will work in the internal marketing office of Xpo Group and work for the different brands.
Your role
As Online Marketer, you will be responsible for the development of the digital strategies together with the Exhibition Manager. You are responsible for the management, analysis and optimization of digital campaigns for the different fairs and events.
You bite into every briefing and you are full of original ideas. You know how to deploy online marketing tactics and combine them into performing online campaigns. You know how to measure and monitor the results of your actions through statistics and dashboards. You analyze and adjust where and when necessary.
For our fairs and events, you will be responsible for:
Developing content, online communication and advertising planning
Social media marketing: managing social media channels, expanding topicals, building community, creating creative content with video/audio/image and words, creating short aftermovie, setting up campaigns, reporting
Setting up high-performing paid campaigns, with continuous optimisation and adjustments based on insights and results.
E-mail marketing
Marketing automation
Maintenance and optimization of websites fairs and events
Analysing campaigns, website performance and market data, and translating insights into recommendations for future editions.
