Develop and execute customer-centric marketing strategies and tactical plans that drive product adoption and business performance across the EMEA region
Analyze market trends, customer insights, competitive dynamics, and business performance to identify growth opportunities and inform strategic decisions
Lead regional commercialization and product launch activities, including launch planning, market readiness, training, and post-launch performance monitoring
Act as the EMEA subject matter expert for assigned product portfolios and provide strategic guidance to internal stakeholders
Partner with Sales, Medical Affairs, Clinical, Regulatory, Finance, and Supply Chain teams to execute key business initiatives
Engage with healthcare professionals, key opinion leaders, and customers to understand unmet needs and identify market opportunities
Drive omnichannel marketing initiatives and optimize campaign effectiveness through data, analytics, and customer insights
Support annual planning processes, develop sales forecasts, and manage marketing investments to maximize return on investment
Monitor and communicate key business, commercial, marketing, and financial performance indicators
Lead projects and ensure execution excellence through effective stakeholder management and cross-functional collaboration
Ensure compliance with Abbott policies, industry regulations, training requirements, and product experience reporting procedures
Bachelor’s degree in Business, Marketing, Life Sciences, Engineering, or a related field; MBA preferred
Approximately 10+ years of commercial, sales, and marketing experience, including at least 5 years in Product Management or Marketing roles
Experience managing products or portfolios across multiple countries or regions
Experience within the medical device, vascular, cardiovascular, or pharmaceutical industry is strongly preferred
Demonstrated success in product launches, lifecycle management, and strategic marketing initiatives
Proven ability to work effectively with healthcare professionals, key opinion leaders, and cross-functional teams
Strong commercial acumen with the ability to translate customer and market insights into business actions
Excellent communication, presentation, and influencing skills
Results-oriented mindset with the ability to navigate a complex matrix organization
