Company
team.blue is an ecosystem of 60+ successful brands working together across 22 European countries to provide its 3.5 million SMB customers with everything they need to succeed online. With a strong buy-and-build strategy, we are a mix of traditional hosting businesses that offer services from domain names, email, shared hosting, e-commerce and server hosting solutions and, as specialist SaaS providers, adjacent products such as compliance, marketing tools, and team collaboration products.
Role Overview
team.blue has built a Marketing Centre of Excellence to scale what works, eliminate duplication, and accelerate performance across 60+ brands in 22+ markets. The Performance Team Lead is a critical role within the CoE, owning the execution excellence of our performance engine (Paid Media, SEO/GEO, CRO, and Affiliate/Reseller) across the Group.
As buyer journeys grow more complex, spanning more channels, touchpoints, and AI-influenced discovery moments, this role exists to build and lead the acquisition engine that keeps team.blue competitive across all of them. AI Overviews, LLM-powered platforms, and shifting organic discovery patterns are reshaping how SMBs find and evaluate products. We need someone who has a clear view on what that means for performance strategy, and the capability to act on it.
You'll lead while staying close enough to the work to run experiments, troubleshoot performance, set credible standards, diagnose problems directly, and be the person the team looks to when things are hard.
You will report to the Group Director of Marketing and work in close partnership with Heads of Marketing and Commercial Directors, as well as Team Leads for Activation, Intelligence, and Operations.
Responsibilities
Performance Execution & Standards
Lead group-wide performance marketing delivery across Paid Media, SEO/GEO, CRO, and Affiliate channels, ensuring execution is designed for measurable acquisition impact (CAC, ROAS, new customer volume).
Maintain clear visibility across the portfolio, surfacing performance gaps, bottlenecks, and opportunities through real-time dashboards and sprint reviews.
GEO Programme Leadership
Coordinate across Organic Search, Content & Localisation, Intelligence, and market brand teams to brief and execute brand-level GEO programmes.
Team Leadership & Development
Lead a team of performance marketing managers and specialists (Paid Media, SEO/GEO, CRO, Affiliate) across regional pods.
What Success Looks Like:
Upskilled Performance team, operating at the highest standards, delivering on or above targets, developing their specialists, and escalating less.
Execution standards in place across Paid Media, SEO/GEO, CRO, and Affiliate that are consistent yet flexible to serve our brands.
Requirements
Experience
Hands-on depth in at least two of: Paid Media (Search, Social, Programmatic), SEO/GEO, CRO, Affiliate. Enough technical grounding to diagnose a channel problem without needing a summary first.
Capabilities
Grounded understanding of how AI platforms - AI Overviews, ChatGPT, Perplexity, LLM-driven discovery - are reshaping organic and paid performance, and a clear view on how acquisition strategy should respond.
Ways of Working
Language
Right to work
At any stage, please be prepared to provide proof of eligibility to work in the country you're applying for. Unfortunately, we are unable to support relocation packages or sponsorship visas.
ESG
“At team.blue, our commitment to caring for the environment and each other is at the heart of everything we do. Our latest impact report showcases our ongoing ESG efforts and ambitious sustainability goals. Interested in learning more about our dedication to making a positive impact? Check it out here.”
"Come as you are"
Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance.
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