As an Expert Communication (Branding), you contribute to a consistent and strong brand identity by implementing, safeguarding and supporting brand guidelines and assets across the organisation. You ensure that all communication aligns with the defined brand standards and help translate brand principles into clear and effective applications. Working closely with MarCom, Digital and business stakeholders, you play a key role in maintaining brand consistency across all touchpoints.
Your role
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Apply and roll out brand guidelines across campaigns, content and communication
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Advise stakeholders on correct brand usage
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Support the translation of brand principles into concrete applications such as formats, visuals and tone of voice
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Review communication materials including campaigns, content and digital assets
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Identify inconsistencies and propose improvements
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Align with MarCom and Digital teams to ensure consistent execution
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Support the development of brand assets such as templates, visuals and formats
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Manage and structure asset libraries
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Ensure tools and assets are accessible and easy to use across the organisation
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Support the implementation of rebranding initiatives across the organisation
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Ensure correct application within projects and campaigns
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Identify risks or inconsistencies and escalate where needed
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Provide input on brand consistency and application
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Support brand measurement activities and continuous improvement
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Contribute insights without owning group-level brand KPI frameworks
Scope and autonomy
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Execute brand support activities and reviews independently
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Make decisions on application within established brand guidelines
