Advanced Materials Interlayers (AMI) – Architectural
Advanced, high performance PVB interlayers, with brands like Saflex® and Vanceva®, enhance glass in terms of safety, security, solar/UV control, style and sound control. Eastman is dedicated to the building and construction industry, especially in the development of innovative material solutions that solve the market’s most challenging problems.
In this exciting role, the Market Development Manager (MDM) will support the business to grow its presence in the B2B market.
Working within a cross functional team, the role is to develop the marketing strategy with an in depth assessment of customer needs, trends, competition; understanding value chain, players; assessing what alternative strategies could be; and in making the final choice for an action-oriented strategy that drives profitable growth. Key responsibilities will involve identifying specific target customers to engage with and building strategic partnerships, as well as determining the applications to focus on and translating these into innovation projects. The team will then execute this plan, creating a strong project growth pipeline that aligns revenue and margin plans with each business's objectives.
The MDM will serve as the Marketing subject matter expert with a solid understanding of marketing frameworks with the passion and patience to coach others. He/she will use this marketing expertise to develop and execute market activation plans in conjunction with functional stakeholders while also monitoring the plans effectiveness and adjusting when necessary.
The role requires 4 days presence in our offices (Monday - Thursday) and Friday optional working from home.
